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Print marketing materials are any type of asset that needs printing and is distributed physically.
Print marketing materials are any type of asset that needs printing and is distributed physically.
Promoting your brand’s products and services is easy when you have eye-catching and effective marketing materials. From emails to Instagram stories, marketing materials span various platforms, both digital and physical. If you’re not sure what type of marketing material you need, this guide will give you a clear idea of what’s possible.
Successful marketing and promotion strategies are impossible to achieve without a set of visual marketing materials. They’re the representation of your brand, story and offer. Without them, you have no way of communicating with your target audience. Let’s take a look at some reasons why your brand needs marketing materials as soon as day one.
Promoting your brand’s products and services is easy when you have eye-catching and effective marketing materials. From emails to Instagram stories, marketing materials span various platforms, both digital and physical. If you’re not sure what type of marketing material you need, this guide will give you a clear idea of what’s possible.
Successful marketing and promotion strategies are impossible to achieve without a set of visual marketing materials. They’re the representation of your brand, story and offer. Without them, you have no way of communicating with your target audience. Let’s take a look at some reasons why your brand needs marketing materials as soon as day one.
Flyers are similar to brochures, but are presented in a different manner. Remember that unless a flyer has an eye-catching design, it tends to end up in the garbage.
A flyer isn’t folded; it’s usually a single printed page, with information on either one or both sides. They’re handed out at busy public areas, left on coffee shop counters, inserted into shopping bags, put in mailboxes and sent out as emails.
The purpose of a flyer is to share information about a specific product, event, shop, etc. It’s much simpler than a brochure in that it can’t contain that much information.
Flyers are found pretty much everywhere. How many times have you been handed a flyer while walking down the street? How many times have you picked up a flyer in a coffee shop? How many flyers show up in your mailbox every week?
Keep this in mind if you plan to test flyers for your business so you know where to start distributing them.
The first marketing material on our list is the brochure. The faithful trifold brochure has been an essential part of promotional marketing since we knew the meaning of marketing.
A brochure is a handout overview of your business and its offerings. It typically presents itself as a double sided paper that’s been folded along two lines to create three panels with two sides. Once the panels are folded over each other, you’ve got a booklet for potential customers to open and look through.
The purpose of a brochure is to relay important information about your company as a whole, or for a specific service/product. They’re either distributed in person or left in a brochure stand for interested parties to pick up.
Brochures aren’t as common as they were before the internet, but they’re making a comeback because they still work.
If you’re considering using this marketing material, here are a few ideas:
Another marketing material to consider for your brand is the Newsletter, either a printed document or a digital interactive design.
Catalogs are informative projects to help your audience know what you offer; these can be physical products or services. Create catalogs as documents that can be viewed online or downloaded as a PDF.
Use an interactive Newsletter for your services, with interactive popups that offer detailed information and pricing. List all the images of your handmade products in a document for your clients to know what’s available. Share it in an email, embed it to your site, or print it as a PDF to display in your brick and mortar store.
Next on our list is the trusty newsletter. These are the emails you send out to your audience sharing news, information and promotions.
Your newsletters are a great way to communicate with your audience. As marketing material, they’re what comes next after you’ve collected emails with a lead magnet. They’re a retention strategy with which you turn eventual signups into loyal customers.
Use visual newsletters to inform your audience about:
In a digital sense, flyers and posters are essentially interchangeable. But in the realm of printed marketing materials, they’re used in different ways. Let’s take a look.
A poster is a printed marketing material that is displayed on street walls for promotional purposes. They can be as small as an A4 page or much, much bigger. Posters can be more creative than flyers because they have to be eye-catching to be effective.
When people walk by them, it’ll go unnoticed if the poster doesn’t stand out and grab their attention. Bonus points if someone takes a photo to post on social media.
Posters are essential for concerts, events and special deals for shops in the area. They can be created with one design or various designs to put up together as a set. In some cases, a shop will design ten different posters and put them up side by side on a wall.
Create promotions where your audience can get a discount code if they photograph your poster and share it on their Instagram story.
How do you like all these marketing material suggestions for your business? Well, if you’re still not satisfied, here is a quick list of even more ideas for custom marketing materials:
Take your small business to the next level with promotional marketing materials that spread your unique messaging to new customers.
Give your marketing team all they need for their marketing campaigns, starting with a team account with Visme. You’ll be handing them the keys to the biggest design and brand management workshop available online.
They’ll have the option to create all the custom marketing materials they could ever want and the communication plans, reports, and internal training manuals that the HR department needs.
The digital age hasn’t made print obsolete; it’s only made it easier to do. Create marketing materials that your audience will love by using the right tools. Visme has you covered.
